In greek, HETA means H. By pronouncing the silent H, we assign something new to the original meaning. The combination of the existence and the form of silence has a similar meaning to the aim of the brand HETA.
HETA is a nigh-end casual menswear brand with a touch of the avant garde. Here, the meaning of avant garde has two different facets. One, the original meaning as a garment and another meaning as a subculture.
Made in Korea and inspired by youth and subcultures to redefine luxury.