HUPOT is a fashion brand founded by DO and YK in 2008. Unique print designs first gained attention for the brand. Their collection has been donned by K-pop stars BIG BANG, 2NE1, SHINee, to US Hip-Hop trendsetters like Big Sean, A$AP Rocky and etc. The meaning of HUPOT is to express that the potential of humans are unlimited and everyone can achieve their dreams.