The creative director of MÜNN, established 2013 in S. Korea, Hyun-min Han graduated from Samsung art & Design Institute(SADI) and gained invaluable experience at WOOYOUNGMI. The label's identity can be defined as “luxurious defamiliarization”. Our sense is usually automatic and locked within the boundaries of habit. Although our routine lives have lost the true meaning of fashion due to habitual exposure, our brand was conceived to break this continuous dull exposure, and create a new extended sensual experience for the audience.These foreign concepts will be represented in the detail and materials used in our products, and we will continue to challenge the old concepts of fashion.