Max Kobosil is the ex resident DJ of the iconic Berghain and also one of techno’s biggest artists. When he started 44 LABEL GROUP in 2021, he also gave life to a new genre, one that fuses high-end luxury streetwear with the dark, dystopic culture of rave music. 44 is the original postcode of Berlin Neukölln where Max was born, raised and still currently resides in.