Juun.J graduated from ESMOD Seoul in 1992 and worked at many prestigious fashion houses before showing his own label “Lone Costume” in 1999 at Seoul Fashion Week, making him one of the most sought after designers with a cult following. In 2007, JUUN.J debuts his namesake label during Paris Men’s Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. The label’s decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street cultuire, Juun.J aptly calls this ‘Street Tailoring’. His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear.