Moscow-based Ziq & Yoni, aka ZNY is the new age lifestyle and street wear brand that advocates being in the "here and now". Inspired by the ideologies of Generation Z, which dictates absolute freedom of expression in a hyper-modern reality, the Russian collective creates clothes for those like them - a progressive audience living in an unconventional universe. Continuing to draw ideas from their country’s rich street subcultures and industrial history, ZNY is one of the most exciting projects to have emerged in the fashion industry.